Lamborghini Road Monument Competition - Finalist - [Divino] - 2017

The Lamborghini Road Monument Competition, held in 2017, aimed to create an iconic road monument that captured the essence of the Lamborghini brand and served as a landmark on highways.

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Finalist: [Divino]

The project titled "Divino" was one of the finalists in the competition. This design concept was created to reflect Lamborghini's brand essence, symbolizing speed, innovation, and the bold aesthetics associated with the luxury Italian car manufacturer.

Jury

The competition featured a prestigious jury composed of some of the world's most renowned architects and architectural studios:

  1. Zaha Hadid Architects: Founded by Anglo-Iraqi architect Zaha Hadid, known for its futuristic and bold designs.

  2. Studio Libeskind: Founded by Daniel Libeskind, recognized for his innovative and often deconstructivist approaches in architecture.

  3. Foster + Partners: Founded by Norman Foster, one of the most influential studios globally, known for significant contributions to modern and sustainable architecture.

Competition Context

The Lamborghini Road Monument Competition was organized to celebrate the heritage and future of the Lamborghini brand. The submitted designs were required not only to serve as visually impressive monuments but also to encapsulate the design values and innovation for which Lamborghini is known.